Whether or not thrivability is just a word game or something larger and more inclusive than sustainability…it is still a stronger term for what businesses aim for. What business seeks only to sustain itself? No, businesses want to thrive! Even nonprofits want to thrive. I believe thrivability is a compelling business objective where sustainability may not be.
Thrivability speaks to the yearning to both make profit in order to perpetuate an organization (and its members/employees) as well as function in productive symbiosis with its environment. Far too many organizations are currently parasitic in their approach to our culture–and it is killing off the host–our culture and our world.
How do we help organizations develop symbiotic relationships with their environment and allies? How do we help them perceive, understand, and benefit from the flow of the ecosystems in which they live and can thrive?
A core question that comes to mind revolves around businesses meeting the “needs” of clients. Where has artificial need been created? What are real and enduring needs? What will the needs be in the future as we shift into thrivable systems?